International tourism spending up

first_imgDespite the strong Aussie dollar and continuing global economic woes, international visitor spending increased by 2.5 percent last year according to Tourism and Transport Forum (TTF).According to the International Visitor Survey for December 2011 international visitor nights also increased 4.0 percent even though overall visitor numbers were the same as the year before.TTF Chief Executive John Lee said the increases in spending and nights is excellent news for the tourism industry and its operators.“Spending by international visitors continues to grow, even though their buying power has been reduced by the strength of our currency,” Mr Lee said.“Total spending by overseas tourists was $23.8 billion in 2011 up 2.5 per cent on 2010 with the increase driven by a 4.7 per cent increase in international business visitors whose spending rose 13.6 per cent.“Business travellers are less price-sensitive than leisure travellers, whose spending fell just 0.3 per cent, even though leisure visitor numbers fell 2.1 per cent.” Mr Lee said Mr Lee reported that spending by Chinese visitors jumped 15.0 percent to AU$3.5 billion in 2011 which further emphasizes the importance of the Chinese market to Australia.Mr Lee added that the number of trips taken by Chinese people is expected to jump from 70 million in 2011 to 130 million by 2020. “It is critical we continue to build on that momentum and capitalise on the competitive advantage of our proximity to Asia, noting that our competitors have also recognised the importance of China and are ramping up their activities.” Source = e-Travel Blackboard: S.Plast_img

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