Mercedes Benz to increase prices of its models in India due to rising input costs

first_imgMercedes Benz price increaseMercedes Benz is incidentally the first luxury maker to have entered India more than 15 years ago. With the launch of the new A-Class and B-Class Sports Tourer vehicles, it has been able to regain lost ground from competitors BMW and Audi. Owing to rising input costs and high exchange rate, the company has recently announced a small price hike of 2.5% across its model range from September 1, 2014Speaking more on the situation, Mr Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, said, “Mercedes-Benz continues to offer ‘top of the line’ products for its customers and focuses on adding more value to their overall ownership experience. We have decided to upwardly revise the prices of some of our models given the rising input costs and continued high exchange rate. Mercedes Benz models are highly enriched in terms of features and they command high customer preference in the market. Our aim remains to grow sustainably in the market in the long-term and keep creating new benchmark in modern luxury for our customers.”Quality, world-class safety standards and refined performance are always standard with the Mercedes brand and the company will continue to maintain its high standards even in times of inflation. To adhere to the interests of the buyers, Mercedes Benz has come out with a host of financial services. Elaborating on the same, Mr. Kern said, “Despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘STAR Agility, STAR Lease’ and ‘STAR Supersonic’ loan approvals etc. are all tailor made for our customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer’s overall ownership experience.”advertisementlast_img

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