Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! Rupert Hargreaves owns no share mentioned. The Motley Fool UK has recommended Micro Focus. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Image source: Getty Images. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Simply click below to discover how you can take advantage of this. See all posts by Rupert Hargreaves Rupert Hargreaves | Tuesday, 7th July, 2020 | More on: MCRO PLUS Some FTSE 250 stocks have struggled in the coronavirus crisis. However, others have thrived. There’s one company, in particular, that’s seen business explode over the past few months.FTSE 250 growth championOnline trading platform Plus500 (LSE: PLUS) has benefited from the market volatility we’ve seen in 2020. Its latest update shows total group revenue for the first half of 2020 was $564.2m, that’s compared to just $148m in the same period last year.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…A record number of new customers signing onto the platform also helped the group achieve a record number of active customers. Some 198,176 new customers were onboarded during the first half of 2020, that’s three times higher than the same period last year.These numbers suggest the FTSE 250 growth champion is in for a bumper 2020. Analysts have been raising their forecasts for growth for the group over the past few weeks. They now expect Plus to report earnings growth of nearly 90% in 2020. These figures don’t include today’s trading update. So I wouldn’t rule out an upward revision to this growth projection over the next few weeks.Nevertheless, based on this growth forecast, the stock is trading at a forward price-to-earnings (P/E) multiple of just 6.6. That’s compared to the financial services sector average of 15.Therefore, the stock would appear to offer a wide margin of safety at current levels. As such, now could be an excellent opportunity to snap up a share at a discounted valuation.Micro FocusWhile I’m a buyer of FTSE 250 growth champions Plus, I think it may be best to sell struggling former tech star Micro Focus (LSE: MCRO).Several years ago, the company bit off more than it could chew when it acquired HP’s Enterprise division. This business has been a thorn in the group’s side ever since.In its latest update, Micro Focus announced yet another round of losses linked to the deal. Earlier this year, it also lost its legendary CEO Kevin Loosemore, who left after 15 years of building the business.While management continues to believe the company has bright prospects, I’m not so sure. The FTSE 250 tech stock has been struggling to turn itself around for years. So far, there’s been little success.At the same time, shareholders have had to deal with a dwindling share price. The stock is down around 60% since the beginning of the year. What’s more, management has also been forced to severely curtail shareholder payouts, which has significantly impacted total returns.As it looks as if the business may continue to struggle for some time, it might be best to avoid the stock for the time being. Even though it seems cheap after recent declines, there’s no guarantee the FTSE 250 investment will be able to return to growth any time soon.Investors could be better off buying proven growth champions such as Plus instead. I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. One FTSE 250 stock I’d buy and one I’d sell today Enter Your Email Address “This Stock Could Be Like Buying Amazon in 1997” Our 6 ‘Best Buys Now’ Shares
Year: Manufacturers Brands with products used in this architecture project Save this picture!Courtesy of Japan Architecture+ 8 Share Architects In Charge:Hiroyuki Kamei, Etsuko HiroseCity:MitakaCountry:JapanMore SpecsLess SpecsSave this picture!Courtesy of Japan ArchitectureRecommended ProductsWoodStructureCraftEngineering – Architectural & FreeformDoorsRabel Aluminium SystemsMinimal Sliding Door – Rabel 62 Slim Super ThermalSkylightsLAMILUXFlat Roof Exit Comfort DuoDoorspanoramah!®ah! PivotText description provided by the architects. Transitory space amongst trees: “Ma” from the outdoors to private spaceThe site was surrounded by chestnut trees and kiwifruit vines. For the purpose of harvesting, kiwifruit vines were growing on a low support structure of about 1700mm. A meadow of wildflowers was found underneath the vines, which was being maintained with just a little cultivating by a gardener. It was a pleasant scene, original and natural. The tops of the vines, in contrast, were covered by large kiwifruit leaves, as if they were a new layer of the Earth’s surface. Save this picture!Courtesy of Japan ArchitectureAs for the chestnut trees, each tree was growing within a space of about 3 m3. Enough space was given for the branches of each tree to grow freely. In this kiwifruit field dotted with chestnut trees, hidden between branches and trees, there were many pleasant and beautiful places, quietly unnoticed and waiting to be found. Depending upon the layers of the leaves, the shade of trees and how wildflowers and grass grew underneath the vines, each time you walked around the site, different scenes would come into view. One day you would find an ad hoc sunny, wide-open space, or on another see people walking on a street afar through the leaves and branches. You might even be surprised and delighted by a sudden breeze blowing in your direction from beneath the vines. Save this picture!SectionFor the house, we thought of incorporating these qualities found in the field. However, we had also to acknowledge the fact that nature can be harsh. For example in summer, there are large numbers of mosquitoes flying around and the cold of winter can be intolerable. The gazes of people passing by on a nearby street could be unsettling as well. The client requested that the house not be quite as open as nature, and that some space be closed for their comfort and protection—closed, yet similar in feel to standing amongst the trees. We started planning with this concept in mind. To fit in synergistically with the residential area surrounding the client’s house, one of the requirements was that the exterior should look like a ‘conventionally shaped house’. However, contrary to the exterior, the interior of the house is far from being conventional and has been developed as a one large shared space, with the hope that it would maximize the family time for the client’s family of three. In order to have private space within this large, shared space, smaller boxes, roughly equal to the size of one chestnut tree and its surrounding space— 4.5-jō (tatami mats), or 6.89m2— were created. Having consulted with a structural engineer, these structures were placed within a comfortable distance from each other. The boxes themselves work as dividers of shared and private space, yet small windows created in the boxes allow other family members to sense their presence, sometimes seen and sometimes unseen. Smaller negative spaces between the structures were to be utilised to form the space of other rooms and a larger gap was allocated for a living room. Thus a varied dynamic of scale was achieved in the house. In this gently divided space, just like walking between trees in nature, there is a continuity of space despite the divisions.Save this picture!Courtesy of Japan ArchitectureWe discussed the placement of windows on the “conventionally shaped” exterior by using a small-scale model. Judging by how things looked from different angles, how people might gaze in from the outside, how light poured in, and how wind traveled through the space, a combination of small and large windows were positioned. As you walk around and inside the dispersed boxes within the house, or walk up and down the stairs, different views appear through the windows, such as the meadow under the kiwifruit vines, the top layer of large vine leaves and yellow thorns of young chestnuts beginning to grow. Gazing through these windows, it is possible to notice the changes of the four seasons and subtle differences in the daily landscape. Save this picture!PlanIn spring, the gazes of people walking on a nearby street are no longer discernible because of the natural curtain formed by the chestnut tree leaves that grow wildly. When you open a window, a cool breeze from the south that runs underneath the kiwifruit vines enters the house. The living room merges into the surrounding nature and becomes a pleasant place in which to live. The name ‘Olioli’ comes from a Japanese saying, ‘Shiki-olioli (four seasons, different scenes)’ and was chosen by our client. The ‘house’ shaped silhouette stands like a landmark in the field of kiwifruit vines. Save this picture!Courtesy of Japan ArchitectureProject gallerySee allShow lessVilla P / N+P ArchitectureSelected ProjectsWeinan Culture and Art Center / THADSelected Projects Share Japan Olioli / Seets + SpectacleSave this projectSaveOlioli / Seets + Spectacle ArchDaily Olioli / Seets + Spectacle Architects: Seets, Spectacle Area Area of this architecture project ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/805148/olioli-seets Clipboard Projects CopyHouses•Mitaka, Japan ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/805148/olioli-seets Clipboard Manufacturers: Lixil Corporation, Toto, Nissin-EX Houses Area: 96 m² Year Completion year of this architecture project Construction: “COPY” Konishi Structural Engineers 2014 “COPY” CopyAbout this officeSpectacleOfficeFollowSeetsOfficeFollowProductWood#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesMitakaJapanPublished on February 14, 2017Cite: “Olioli / Seets + Spectacle” 13 Feb 2017. ArchDaily. Accessed 11 Jun 2021.
Facebook Beyoncé performs during halftime of the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. (AP Photo/Charlie Riedel) Twitter Emily Laffhttps://www.tcu360.com/author/emily-laff/ ReddIt TCU places second in the National Student Advertising Competition, the highest in school history Emily Laff is a senior journalism major (and die-hard Broncos fan) from Denver, Colorado. When she is not out reporting she is most likely at a Krispy Kreme drive-through or in an aisle at Barnes & Noble. TCU Frog Camps returning to more traditional look this summer + posts Emily Laff Previous articlePitch Perfect became a reality for TCU a cappellaNext articleTCU professor gives tips on managing stress Emily Laff RELATED ARTICLESMORE FROM AUTHOR via GIPHYJunior Judy Emiodi said she liked that Beyoncé used her platform to create something powerful.“She’s one of the most influential musicians of our time right now,” Emiodi said. “Not only did she verbally sing her song but she also used visuals.”Like Beyoncé, Kendrick Lamar used visuals during the Grammy’s to depict his point of view.Kendrick Lamar started his Grammy performance in chains and his band behind bars– allegedly signifying the chains of slavery and incarceration rates among African American men.via GIPHYFirst-year Sam Luke said the imagery from Lamar’s performance resonated with him, and was reminiscent of a similar music video by Michael Jackson.“I’ve never seen anything like that done at the Grammy’s. When he came out with the chained handcuffs and wore the blue on blue– that really popped out to me.”Other students on campus said all of Kendrick Lamar’s songs are just as empowering as his performance at the Grammys.“When it’s all said and done he will have contributed so much not only to music but to society as a whole even making younger listeners feel empowered,” said sophomore George Chumas.While some voiced positive responses, other students were more hesitant to share dissenting opinions about artists using their platform to send a message about the black experience.Abel Perez-Arita agreed with the majority of students interviewed that music was a good way to share important social commentary.“Hopefully we get more activists in the media who want to represent what’s actually happening in the world rather than coating it with a soft fabrication of what we “should” be believing as opposed to what actually is happening.” The College of Science and Engineering Dean, Phil Hartman, retires after 40 consecutive years White supremacy posters on TCU’s campus under investigation Students react to controversial speaker’s views on radical Islam TCU tells Greeks: No Hazing Linkedin Twitter Emily Laffhttps://www.tcu360.com/author/emily-laff/ printThis February, music is speaking louder than words.Bold performances from Beyoncé and Kendrick Lamar have spurred conversations on TCU’s campus about race and its role in music.Beyoncé’s latest music video, released a day prior to her halftime performance of the song at the Super Bowl, received both criticism and praise for her homage to the African American struggle.The video for the song “Formation” features impactful images of Beyoncé on top of a police car submerged in water, an homage to the aftermath of Hurricane Katrina, Southern plantation imagery, as well as a wall graffitied with the words “Stop Killing Us”, and policemen surrendering to an African American boy.via GIPHYvia GIPHYvia GIPHYThis imagery surprised and sometimes offended Beyoncé fans, but TCU students like Clémence Paiement were pleasantly surprised.“I think that white people got kind of confused because Beyoncé has been doing music that touches more people that doesn’t focus on the black people,” Paiement said. “For me it’s like a new Beyoncé.”Her Super Bowl performance of the song “Formation” received backlash for the costumes that resembled that of the Black Panther Party. The party dates back to 1966, as a revolutionary black nationalist and socialist group known for armed controversy and raising awareness about police brutality. Linkedin Emily Laffhttps://www.tcu360.com/author/emily-laff/ Facebook ReddIt TCU parking: No room on the asphalt Emily Laffhttps://www.tcu360.com/author/emily-laff/
Twitter Email Print Billy Lee names strong Limerick side to take on Wicklow in crucial Division 3 clash Limerick Ladies National Football League opener to be streamed live Facebook Advertisement NewsCrime & CourtLimerickGun seized following Shannon fatal stabbingBy Staff Reporter – April 5, 2018 3907 Limerick Artist ‘Willzee’ releases new Music Video – “A Dream of Peace” Linkedin GARDAÍ believe that the seizure of a handgun will briefly dispel fears of a dispute escalating between a number of families following the St Patrick’s day murder of a Limerick man in Shannon.The gun was seized in a follow-up operation connected to the fatal stabbing of Jamie Higgins outside the Shannon Knights nightclub while he was out socialising with family and friends.Sign up for the weekly Limerick Post newsletter Sign Up The attack occurred at around 2am as a result of non-criminal dispute between three extended families. Despite the best efforts of bar staff, Gardaí and emergency paramedics, the 23-year-old talented sportsman lost his fight for life.Gardaí say that Jamie was involved in an earlier dispute that reignited later that night.In the days following his death and funeral, tensions escalated and a house on Father Russell Road was targeted.Gardaí later seized a number of weapons including two firearms.A major joint investigation involving Gardaí from the Limerick and Clare divisions is ongoing.All parties involved in the dispute were one-time friends but it is now feared that unless Gardaí can deal with the perpetrators there is fear of further loss of life.After Jamie’s killing, one man was arrested but later released without charge and Gardaí are now preparing a file for the Director of Public Prosecutions.See more news here TAGSfatal stabbingJamie HigginslimerickmurderShannonSt Patrick’s Day RELATED ARTICLESMORE FROM AUTHOR Previous articleInformation morning April 18 for Limerick College of Further EducationNext articleMind the windows Staff Reporterhttp://www.limerickpost.ie Predictions on the future of learning discussed at Limerick Lifelong Learning Festival Limerick’s National Camogie League double header to be streamed live WATCH: “Everyone is fighting so hard to get on” – Pat Ryan on competitive camogie squads The Remains of Jamie Higgins, Dooradoyle, after his Funeral in Raheen, who died after the Stabbing Incident in Shannon.Picture Brendan Gleeson WhatsApp
News UpdatesSubordinate Courts In Rajasthan To Resume Regular Functioning From Oct 19 [Read Circular] LIVELAW NEWS NETWORK18 Oct 2020 12:15 AMShare This – xThe Rajasthan High Court has intimated that all the Subordinate Courts/ Special Courts/ Tribunals in the state shall start/ continue regular functioning with physical presence of Advocates, litigants and other concerned stakeholders, from October 19, 2020. This is not applicable to the courts of Jaipur Metropolitan-I, Jaipur Metropolitan-Il and Bikaner Judgeships situated…Your free access to Live Law has expiredTo read the article, get a premium account.Your Subscription Supports Independent JournalismSubscription starts from ₹ 599+GST (For 6 Months)View PlansPremium account gives you:Unlimited access to Live Law Archives, Weekly/Monthly Digest, Exclusive Notifications, Comments.Reading experience of Ad Free Version, Petition Copies, Judgement/Order Copies.Subscribe NowAlready a subscriber?LoginThe Rajasthan High Court has intimated that all the Subordinate Courts/ Special Courts/ Tribunals in the state shall start/ continue regular functioning with physical presence of Advocates, litigants and other concerned stakeholders, from October 19, 2020. This is not applicable to the courts of Jaipur Metropolitan-I, Jaipur Metropolitan-Il and Bikaner Judgeships situated at District Headquarters. The court proceedings may also be conducted through video conferencing or tele-conferencing. Recording of evidence Recording of evidence will begin in all cases where the accused are in judicial custody, where directions for time bound disposal are given and cases which are more than 10 years old.Evidence will also be recorded in cases of all other categories where parties are desirous to do so and no adverse order will be passed in such cases till 12.11.2020 where parties do not lead evidence. From 18.11.2020, evidence will be recorded in all types of cases and if the parties fail to produce evidence, appropriate orders as per law may be passed. Other directions Wearing of coat would be optional till further ordersEntry of law interns in the court premises would be strictly prohibited.Canteens, Photo Copying shops, Book shops and E-Mina kiosks may be opened with required protocol/s/ arrangements as prescribed by Central and State Governments.Other general directions regarding sanitation, social distancing and wearing of masks. Click Here To Download Circular Read Circular Next Story
Gilthead sea bream (Sparus auratus) and European sea bass (Dicentrarchus labrax) expressed sequence tags: Characterization, tissue-specific expression and gene markers
The gilthead sea bream. Sparus auratus, and the European sea bass, Dicentrarchus labrax, are two of the most important marine species cultivated in Southern Europe. This study aimed at increasing genomic resources for the two species and produced and annotated two sets of 30,000 expressed sequence tags (EST) each from 14 normalized tissue-specific cDNA libraries from sea bream and sea bass. Clustering and assembly of the ESTs formed 5268 contigs and 12,928 singletons for sea bream and 4573 contigs and 13,143 singletons for sea bass, representing 18,196 and 17,716 putative unigenes, respectively. Assuming a similar number of genes in sea bass, sea bream and in the model fish Gasterosteus aculeatus genomes, it was estimated that approximately two thirds of the sea bream and the sea bass transcriptomes were covered by the unigene collections. BLAST sequence similarity searches (using a cut off of e-value <10(-5)) against fully the curated SwissProt (and TrEMBL) databases produced matches of 28%(37%) and 43%(53%) of the sea bream and sea bass unigene datasets respectively, allowing some putative designation of function. A comparative approach is described using human Ensembl peptide ID homolog's for functional annotation, which increased the number of unigenes with GO terms assigned and resulted in more GO terms assigned per unigene. This allowed the identification of tissue-specific genes using enrichment analysis for GO pathways and protein domains. The comparative annotation approach represents a good strategy for transferring more relevant biological information from highly studied species to genomic resource poorer species. It was possible to confirm by interspecies mRNA-to-genomic alignments 25 and 21 alternative splice events in sea bream and sea bass genes, respectively. Even using normalized cDNA from relatively few pooled individuals it was possible to identify 1145 SNPs and 1748 microsatellites loci for genetic marker development.
Training & Education Sailors from Explosive Ordnance Disposal Mobile Unit (EODMU) 5 partnered with members of the Republic of Singapore Navy (RSN) for the bi-annual Miata Exercise that kicked off at U.S. Naval Base Guam Dec. 3.The joint training builds interoperability between the two EOD groups who have a continued working agreement. The exercise will continue through Dec. 14.“This is something we enjoy doing and it enhances our ability to develop and integrate our EOD (Explosive Ordnance Disposal) techniques,” said Lt. j.g. Joseph Lynch, EODMU-5. “They’re a very reputable force with extremely well-developed capabilities. We hope to exchange our ideas and information so we can see how they operate, and hopefully integrate some of their tactics into our future operations.”With the robotics training, EODMU-5 practiced using RSN’s PackBot to investigate a bag with a potential threat, while RNS members used EODMU-5’s Talon Mark II to maneuver around an obstacle and to pick up and transport batteries into a container.Since these movements were done through remote controls, it promoted the use of precise movements and decision-making. These robots help minimize the danger to EOD technicians by allowing them to identify and handle ordnance at a distance.EOD 3rd Class Jacob Trefney said he was glad to work with the RSN and learn from their counterparts as it strengthens the relationship between the two nations.“It’s definitely an awesome opportunity for everyone involved,” he said. “We can see each other run drills, see each other’s equipment, how they use their equipment and the different adoptions that they’ve added.”During the Miata Exercise, EODMU-5 and RSN plan to perform render safe procedures, respond to a simulated threat aboard ship and conduct other trainings at various sites that will help round out their knowledge of explosives handling and response.EODMU-5 deploys and employs tailored EOD units to locate, identify, render safe and remove conventional, chemical, biological, nuclear, radiological, and improvised explosive hazards in order to enable access for joint, naval, and special operations forces within the Western Pacific Theater of Operations and elsewhere, when directed.[mappress]Press Release, December 05, 2013; Image: US Navy December 5, 2013 Share this article EODMU 5 Partners with RSN for Joint Training Back to overview,Home naval-today EODMU 5 Partners with RSN for Joint Training
City Councilwoman for Evansville’s Third Ward, Stephanie Brinkerhoff-Riley, called today for Chief Bolin to resign his position as the Chief of the Evansville Police Department.In making the call, Brinkerhoff-Riley stated, “The 7th Circuit decision that the EPD’s mistakes during the Milan raid were not reasonable and don’t warrant immunity should be the final leadership mistake made by Chief Bolin. A SWAT team is potentially lethal to those they encounter. We cannot afford the potential for another raid that is not warranted. While Chief Bolin is a likeable guy, he is not qualified as an administrator. The closing or planned closings of police stations, pulling patrol officers off of assigned geographic areas to unfamiliar territory for runs, refusing to have a consistent policy on the release of body camera footage, and internal inconsistencies that have led to the low morale of officers are some of the mistakes made. The police department deserves better leadership.”FacebookTwitterCopy LinkEmail
Swing-0-meter resultsThe swing-o-meter shows that Hovis managed to boost its market share in all 10 UK regions, while Warburtons slipped up slightly in only one region – the north east – with a 0.2% share drop.Troubled Kingsmill had a tough year, appearing to be on the back foot in every region, and losing market share.But it was supermarket own-label that came off worst, between July 2005 and July 2006, with a value drop of 2.3%.The battle lines are being firmly drawn in the south. Warburtons is continuing its offensive on London and the south east, with a new site sought in the south and a £50m investment, doubling the size of its Enfield site over three years.This could further develop Warburtons’ front-running 28% share of total consumer spend on wrapped bread.Warburtons is starting to build share in its development markets, as capacity becomes available following the Tuscany Park build and the repair of the fire-damaged Wednesbury plant, along with investments in Stockton, Rogerstone and Enfield.Where Warburtons has become the clear market leader, it has established a lead over Kingsmill and Hovis, while taking share from own-label, says market analyst David Lang of Investec.Now, as it moves into Hovis-land and starts to develop a meaningful presence in the west and south west, as well as coming up against Kingsmill in the south east, “it’ll be a real punch-up,” says Lang.”The other two aren’t going to be in any mood to give ground. The three of them are going to be fighting it out and the clear loser is going to be own-label.”The question is whether Warburtons succeeds in establishing the sorts of strengths in the south west, London and the south east that they’ve achieved in their old Heartlands – the north, Scotland and the Midlands.”But it was Hovis that outperformed Warburtons on value growth, up 21.2% in the year to June 2006, compared with a still-impressive 16.3% growth for Warburtons.”Hovis has done a very good job in building on its historic health platform – it’s a very relevant brand, especially with Best of Both – and they’ve been investing in that heavily,” says Lang.”But now Kingsmill is clearly getting its production and positioning sorted out, it is arresting the decline and the relaunch starts in earnest early next year.” This month, Tesco issued a regional bread map of Britain, charting the local tastes across the country (British Baker, 3 November, pg 4). Meanwhile, Warburtons has issued its own taste map, charting how most people’s bread tastes are increasingly favouring Hovis and Warburtons.Based on sales figures of plant bread producers in each region, the Warburtons Bakery Review 2006 sheds light on some intriguing power struggles that are playing out within the plant baking industry.From the Midlands upwards, the UK map resembles the United States of Warburtons, while Hovis still dominates Wales and the south – a key battleground for the coming years as Warburtons increases its activities in the southern regions. Welsh successHovis had a great year in Wales and the west, with up to nearly a quarter of total market share.Warburtons gained on third-placed Welsh plant baker Brace’s, which also had a decent year at the expense of Kingsmill. The latter hangs on to its second-placed spot despite a 3% fall.Southern leader Hovis and Warburtons both made big gains across London and the south and east of England, with share up between 3% and 5%, and Hovis performing particularly well.And if trends continue, Hovis could be on course to overtake Kingsmill as the number-two bread behind Warburtons in Scotland.On the products side, the ongoing strategy across the market is to increase the average price of a loaf by getting people to trade up – a trend that has already seen an increase of 2% in the total number of bakery units sold and bakery sales value up by 6.3% on the previous year, to over £3 billion.Bread’s value went up by 9.4%; the two best selling SKUs were Warburtons Toastie White, then Medium White, although the fastest-growing was Hovis Best of Both Medium.Boosting branded bakery further will mean encouraging experimentation into rolls and “bakery occasions”, such as crumpets, bagels and tortillas – an area often neglected by consumers who typically buy just a loaf, says Warburtons.While it’s virtually impossible for the bread category to grow the number of loaves sold – at close to 99% penetration – Warburtons predicts £96m could be added to the bakery category by 2008 if every household not currently buying rolls or bakery occasions could be persuaded to buy just one product a year.”It’s part of the market that hasn’t been particularly well branded and Warburtons has brought something to the category,” says Lang.Branded crumpets, tortillas and malt/fruit loaves all saw sizeable increases in value sales, with New York Bagels the top performer in percentage growth.”The challenge for retailers and manufacturers alike is to ensure the category remains one in which shoppers want to experiment, through innovation of product and in-store innovation,” says chairman Jonathan Warburton.Set against changing shopping habits, with most purchase decisions pre-established through learned patterns of behaviour, and people shopping more frequently but paying less per visit, the key to expanding this category will be getting people to experiment more.*Data sources: AC Nielsen Scantrack and Homescan, 52 w/e 17 June 2006; TNS Worldpanel; Warburtons Bakery Research; HIM CTP 2005; ID Magasin Research; Family Food Panel 2004